Brand design / Web design & development
Refresh a wellness speaker’s website
I was sole designer and developer for this responsive website created to showcase Todd’s expertise and services as a wellness speaker.
CHALLENGE
How might we build trust and give event planners the information needed to book Todd
Todd Whitthorne has been a health and wellness speaker for over 20 years, but his site contained outdated content and was in need of a refresh. Todd’s updated focus needed to be conveyed in a way for event planners to see his value for their employees and how he helps companies cultivate a healthier workforce.
Speaking page content
We found supporting evidence from reputable sources to reinforce Todd’s beliefs and updated Todd’s messaging throughout the site to highlight how employee health and wellness relates to company success.
Client testimonials
We featured highlights from Todd’s many client testimonials to highlight his persuasiveness, professionalism and passion. We also detailed Todd’s extensive client list for credibility and trust.
Design system in Figma
I used Figma to update Todd’s brand and design system, and to design his new pages and layouts. Then, I built the site in Webflow, adding custom interactions and animations for polish.
LEARNINGS
Cultivating wellness
This project focused on the value of clear messaging and user friendly design to build Todd’s professional brand presence. It offered a great opportunity for me to hone my organizational skills, project management, and technical development skills. Todd is an inspiring speaker with a ton of energy. I enjoyed partnering with him to convey his wellness message.
