Project

AARP . Life Reimagined

Background

Whether it’s by choice or a result of external forces, we all have experienced moments where we’re faced with the choice of “what’s next?”. AARP created Life Reimagined to bring tools and guidance for these moments through one-on-one coaching, expert guidance, self-guided activities and quizzes and curated content in the well-being, relationships and work categories. 

Assignment

Design a responsive website for individual, self-managed and purpose-driven well-being services in a monthly subscription model. Create sticky programs to engage and delight the customer.

Role

Lead Visual Designer / Sr. Web Developer

 

deliverables

Product Design

Partnered with the Product Manager to create requirements, lead the design team, and work with the development and QA team to deliver results in an agile workflow.

Visual Design

Designed responsive web presence including customized subscription model and e-commerce, scheduling and video-conferencing for one-on-coaching, interactive activities and quizzes, and inspirational/motivational content controlled by a Drupal CMS backend.

Analytics

Designed a custom analytics dashboard for site metrics, analysis, and reporting.

Marketing

Worked with Marketing team to design landing pages, ads, promotions, email campaigns, infographics, survey results and additional printed materials.

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